Google continues to improve the way it presents search results to make it easier for people to find the information and digital media they want.
The new Google tools will be accompanied by a touched-up Google logo featuring slightly brighter hues of red, blue, green and yellow with less shadow in the background.
Google's most noticeable changes will occur to the left of its search results. That area will offer more tools for reshuffling search results into specific categories, such as news, images, blogs and video. The new alternatives also will open more doors to other possible topics of interests.
The changes at Google are part of the constant changes that Google makes to continue their lead in the Internet's lucrative search market. The company says it made about 550 revisions to its search engine last year alone, mostly tweaks to its closely guarded formulas for deciding which results and ads to after processing a search request.
Google has been gradually offering more ways to slice and dice their results during the past two years. The latest changes are designed to encourage people to fine tune their Google's results easily.
Here's an example of how the new system might work: A search request about a scientific theory might cause the left side of Google's results page to provide links suggesting an exclusive focus on images or information pulled from books or videos. The categories appearing on the left side of the page would be different for a search request about a sports event. Those might point to blogs and news instead.
And search requests for merchandise are more likely to trigger an option that would allow the user to click on a link on the left side of the page to include more or fewer search results.
Yahoo Inc. and Microsoft Corp., the owners of the second- and third-most popular search engines, already offered control panels that can carve search results into servings that suit individual tastes. So Google has actually been playing catch up-- believe it or not.
Microsoft unveiled its Bing search engine 11 months ago in its latest attempt to pose a tougher challenge to Google. Bing's share of the U.S. search market has climbed from 8 per cent to nearly 12 per cent since its debut, but those gains have mostly been at Yahoo's expense. Google's share has been hovering at about 65 per cent for the past year, according to comScore Inc.
Now what remains to be seen is how Search will evolve for mobile devices. No doubt Google has some new updates on the horizon.