Report assesses the market opportunities and challenges for mobile healthcare

Report assesses the market opportunities and challenges for mHealth from the perspective of patients, payers, and providers.

Key Findings

  • Expectations are high for mHealth from patients, providers and payers
  • Significant differences in adoption among emerging and developed nations
  • Consumers are ready to adopt mobile health faster than the health industry is ready to adapt
  • Solutions, not technology, are the key to success

Finding #1

mHealth could enable a disruptive move from doctor-directed care towards a more personalised, consumer- oriented model

  • Patients believe that mHealth offers them convenient access to providers as well as the possibility to reduce their own healthcare costs
    • 46% of surveyed patients expect more convenient access to healthcare providers through mHealth

Finding #2

Patients with health issues are most likely to use mHealth products and services

  • Patients with chronic diseases like diabetes are better informed about mHealth, more likely to be using mHealth services and more likely to pay for them
    • 82% of patients with poorly managed conditions engage in some sort of mHealth (vs. 64% survey average)

Finding #3

Patients are highly price sensitive, mainly because they think healthcare payers should bear the costs

  • Patients in emerging markets are willing to pay more than those in developed ones – likely reflecting the higher proportion of all healthcare costs they have to pay themselves
    • 20% of patients in emerging countries would pay more than $5 annually for an mHealth service, vs. 10% in developed countries

Finding #4

Payers and – to a lower extent physicians – see the potential for improving quality of care and reduced costs...

  • Payers seem more optimistic about the potential for mHealth in promoting better health through greater patient involvement in care and reduced healthcare costs
    • 40% of payers encourage patients to monitor their condition through mHealth (vs. 25% of physicians)

Finding #5

Physicians are concerned that mHealth will make patients too independent

  • Patients are aware of this reluctance among physicians. 60% of active users of mHealth say that patients and technology companies are more interested in mHealth than physicians
    • 44% of physicians are worried that mHealth will make patients too independent

Finding #6

Emerging markets will lead the way in mHealth

  • mHealth is less disruptive to healthcare in emerging markets because for a majority, it is not a substitution to care but rather the only access
    • 61% of surveyed patients in emerging markets are aware of term “mobile health” (vs. 37% in developed markets)
  • More mHealth services are covered by payers in emerging markets than in developed countries
    • 43% of payers in emerging markets pay or plan to pay for telephone consultations (vs. 29% in developed markets)

Finding #7

Focus on solutions, not technology

  • To create real value and identify business models, companies must focus on solutions that address the needs of stakeholders (payer, provider, patients) directly
    • 64% of physicians and payers say mHealth has exciting possibilities but too few proven business models
  • Immense high dropout rates illustrates the need for engaging, integrated, interoperable, and intelligent apps
    • 48% of surveyed patients who have used an mHealth app discontinued it after the first six months

Finding #8

Technology still presents challenges for mHealth adopters

  • Lack of interoperability, standards and integration into existing IT-systems impedes uptake of the fragmented mHealth market
    • 47% of surveyed physicians say that mHealth applications they use will not work with their organisation’s IT

Finding #9

Regulators could encourage advances in mHealth, but the survey shows otherwise

  • Surveyed physicians and payers see little encouragement for mHealth by regulators, due to regulatory and legal barriers
    • 45% of physicians and payers think mHealth advances are held up by regulation

Executive Summary Report


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