Market Research- Strong Growth in Mobile Carrier Data Services

Strong economic conditions are forecast for Mobile Internet Services in Canada based on a report by DataMonitor who completed an industry profile report on the "Wireless Telecommunication Services in Canada" published in July 2009.

The wireless telecommunications services market is defined here as including cellular (mobile) phones, pagers and any other wireless or cellular telecommunication service. Revenues are based on payments to operators of all of these services for subscriptions and usage. Market volumes represent total numbers of subscribers. Market shares in this report are in terms of subscriber volumes.

Mobile Carrier growth and increase in market share of mobile services will result in a consequential growth in the Mobile Internet Services Market. All of the mobile services that SmartAirMedia offers rely on the Mobile Wireless networks that carry the data to the mobile devices.

The Canadian wireless telecommunication services market grew by 8.5% in 2008 to reach a value of $12.8 billion. The compound annual growth rate of the market in the period 2004-2008 was 8.8%.

The Canadian wireless telecommunication services market grew by 7.7% in 2008 to reach a volume of 21.5 million subscribers. The compound annual growth rate of the market volume in the period 2004-2008 was 9.4%.

In 2013, the Canadian wireless telecommunication services market is forecast to have a value of $17 billion, an increase of 33.6% since 2008.

Canada accounts for 6.4% of the Americas wireless telecommunication services market's revenue.

Canadian Carrier Market Share is divided among three major players Telus, Rogers, and BCE (Bell and wireless subsidiaries).

The margins on data services are high. Mobile Carriers are actively building services on their network that burn up bandwidth. Data plans are coming down in price but they are still expensive and users are charged by the amount of data they use. Mobile Carriers actively encourage video and audio playback because file size is large and they can generate additional revenue from heavy video and audio playback on their networks. It is not surprising that iPhone and Blackberry devices have applications for downloading music and playing streaming video (video that plays over the network). As the cost of data access comes down there will be a compensatory increase in video and audio playback over Mobile Carrier Networks.

Strong wireless carrier sales and market growth directly translate into growth in the Mobile Internet Services sector. The strong positive trends in the mobile digital voice and data services Industries are firing the explosive growth of Mobile Internet Services across Canada.

Post